Sunday, July 11, 2010

Pabst Old Tymie Beer Crate # 1

Pabst Blue Ribbon has always been good to me. I think I have stated on this blog several times that I like how they do business. Instead of putting a commercial on during the Superbowl, they handle most of their advertising in a sort of grass roots style, through art openings and independent rock shows. I think the biggest marketing campaign I've seen them tackle in recent years are the billboards, and even those are pieces of art from lesser known working artists. I'm much more comfortable with capitalism when it's handled man to man. I know it's still capitalism, and it serves and meets the same end. But Pabst is a company that has always had a face and name accountable when I've dealt with them. Plus they always donate free beer to my art openings and book releases. For that I'm very grateful.
So when the local rep, Gravy, asked me to make a piece based on one of these old tymie crates, I happily said yes. With the school shutting down, I'm getting to it later than I wanted. But I didn't want to do a rush job on it, especially since Pabst has been so generous to me over the years.
I decided to do the blog covering this project in stages because it's kind of a large project. I am doing all of the art on sticker paper, using Micron pens and Prismacolor and Chartpak markers (mainly because they use waterproof ink). The sticker paper reacts nicely to these tools. You don't get the bleed you usually get with the markers. I assume it has something to do with the adhesive on the back of the sticker paper catching the marker ink.
I am going to draw myself drawing a lot of happy folks drinking PBR from all walks of life. This is all I have so far, but I will update the blog with more photos as I progress...

2 comments:

Honkmofo said...

Awesome! I love PBR!

Patch said...

Lookin' good Jeffro! Is that an Alien in the background of the last one? How does a pirate hold a beer with a hook for a hand? Just wondering? Will these be on display anywhere locally?